Post by account_disabled on Dec 20, 2023 8:36:08 GMT
Here are the results obtained in 6 months of mission for a client in the training sector. A significant increase in the conversion rate of its website with a significant reduction in its budget. From the ROC : Return On Conversion ! Budget: – 20% Site traffic: +35% Conversions: +36% Conversion cost: -87% An Internet site ? Yes, but not for business Even today, the majority of Internet sites (from SMEs to large accounts) are not “business” sites. The majority of sites are used by customers (who come to look for online services: consultation of the customer account for example) and by Internet users who already know the brand.
These are quite rarely business development mechanisms: lead generation, acquisition of new Email Data customers, etc. Branded traffic for unbranded queries Indeed, we often see that more than 90% of a website's traffic coming from its natural referencing (SEO) is branded traffic. This means that more than 90% of Internet users who arrive on a site have previously typed a query into their search engine that includes a brand or company name. This reflects an absolutely abysmal gap between the way in which companies and their service providers approach digital and the way in which Internet users (pros and non-pros) do so. In fact, 86% of buyers make “non-branded” search queries ( Group M ). Branded queries are essential.
It is absolutely vital that people who know you and are looking for you find you. But, contrary to what we observe in practice: we must not stop there. If you want your website not to be a burden, a cost center, this is not enough. We need to work and develop traffic linked to non-branded queries. You will NEVER succeed in selling your products or services or developing your business if only your family, your friends, your colleagues and those who know you come to your site. It is absolutely imperative that you succeed in attracting Internet users who do not know you but who nevertheless need you. And they are many. But you miss out because they don't know you exist.
These are quite rarely business development mechanisms: lead generation, acquisition of new Email Data customers, etc. Branded traffic for unbranded queries Indeed, we often see that more than 90% of a website's traffic coming from its natural referencing (SEO) is branded traffic. This means that more than 90% of Internet users who arrive on a site have previously typed a query into their search engine that includes a brand or company name. This reflects an absolutely abysmal gap between the way in which companies and their service providers approach digital and the way in which Internet users (pros and non-pros) do so. In fact, 86% of buyers make “non-branded” search queries ( Group M ). Branded queries are essential.
It is absolutely vital that people who know you and are looking for you find you. But, contrary to what we observe in practice: we must not stop there. If you want your website not to be a burden, a cost center, this is not enough. We need to work and develop traffic linked to non-branded queries. You will NEVER succeed in selling your products or services or developing your business if only your family, your friends, your colleagues and those who know you come to your site. It is absolutely imperative that you succeed in attracting Internet users who do not know you but who nevertheless need you. And they are many. But you miss out because they don't know you exist.