Post by account_disabled on Feb 25, 2024 8:58:48 GMT
gender, age; geo; profession, interests and hobbies; marital status, presence of children; the product or service interacted with; life goals and values; pain and difficulty; channels of interaction with the company and its product; purchasing behavior. Depending on the niche, it is necessary to emphasize or delete. For example, it is more important for manufacturers of animal feed to know where the customer most often buys feed, in which packages and for what reasons he prefers one or another brand, as well as whether the pet prefers dry or wet food and in which cases he has problems with the digestive tract.
Customer profile analysis is one of the marketing researches that can be conducted online Read also : 6 scaling vectors of branded Business Owner Phone Numbers List content 5. Market segmentation research Dividing the company's target audience into groups is market segmentation. The main criteria for this are: interests, behavior, demographics, needs, priorities and other qualitative and quantitative measurements of consumers that are important to you. Market segmentation allows you to develop products and services, taking into account the needs and capabilities of individual categories of customers. A brand that segments the market is different: strong marketing messages — it is possible to address different groups of consumers in different ways,
Based on characteristics and better understanding of their needs; targeted advertising on the network — differs in effectiveness, because it will be aimed at people of a specific age, with certain interests, habits, etc.; attracting the right leads - clients who already want to buy your product go to the advertising company; high response speed and minimal costs – advertising tailored to a certain market segment is more effective; loyal customers — consumers have a positive attitude towards a company that knows what customers need; profit growth - knowing the income of consumers, you can offer them the price they are ready to pay; a good product — the product is developed taking into account market requirements.
Customer profile analysis is one of the marketing researches that can be conducted online Read also : 6 scaling vectors of branded Business Owner Phone Numbers List content 5. Market segmentation research Dividing the company's target audience into groups is market segmentation. The main criteria for this are: interests, behavior, demographics, needs, priorities and other qualitative and quantitative measurements of consumers that are important to you. Market segmentation allows you to develop products and services, taking into account the needs and capabilities of individual categories of customers. A brand that segments the market is different: strong marketing messages — it is possible to address different groups of consumers in different ways,
Based on characteristics and better understanding of their needs; targeted advertising on the network — differs in effectiveness, because it will be aimed at people of a specific age, with certain interests, habits, etc.; attracting the right leads - clients who already want to buy your product go to the advertising company; high response speed and minimal costs – advertising tailored to a certain market segment is more effective; loyal customers — consumers have a positive attitude towards a company that knows what customers need; profit growth - knowing the income of consumers, you can offer them the price they are ready to pay; a good product — the product is developed taking into account market requirements.